5 Reasons Why You Must Attend This Event!*
*Only for those looking to improve their MedTech products’ market access.
In the increasingly cost-contained world of medical device market access, Payers (including ministries of health, insurers private & public, hospitals and local governments) are seeking to justify investment in new medical technologies. Health Technology Assessment (HTA) agencies are now widely spreads across Europe assess new technologies and interventions not only on the grounds of clinical effectiveness, but also based on cost-effectiveness, cost-utility and cost-benefit, to ensure the payers’ limited funds are well invested. This HTA and value demonstration requirement has evolved the “commercialisation” landscape of medical devices across the world and this next barrier is one that all medical device companies seeking to gain reimbursement and approval from payers and tendering bodies, need to overcome.
The variety of commercial channels, customers and payers within the medical device space is as diverse as the different business models being used for the different product types (e.g. Imaging Vs Surgical products) and only increases the complexity and specificity of the “value message” which needs to well-delivered, in order to ensure an optimal outcome. This three-day event is the “must-attend” event for all senior directors at medical device companies who are looking to enhance market access for their products.
The first day will feature Europe’s leading payers, HTAs and market access KOLs discussing what they want to see from medical device manufacturers bringing new products to the market and will be a perfect opportunity to engage these key stakeholders. The second day of the event will contrast market access strategies for medical devices in key markets to enable market access and product managers to sequence and prioritise their product launch.
The different stakeholders involved in each market access process and the varying ways to engage them and demonstrate “value” for your technologies will be show from leading companies in the field for you to learn and benchmark from. Participants will leave this event armed with real-life, best practice examples of what is working and not working for your specific product type; what Payers and HTAs consider as essential and “nice to have” information to create “value”; and will have established relationships with the peers from the industry as well as influential decision-makers & KOLs in this sector. We look forward to meeting you in Berlin!
Programme Officer European Commission eHealth, Well-being and Ageing (DG Connect)
European Commission
Legal & Policy Officer
European Commission
Director, Ludwig Boltzmann Institute for Health Technology Assessment (LBI-HTA), Austria
Member, EUnetHTA
Associate Director of Medicines Optimisation, DGS & Swale CCGs
NHS, UK
Senior Scientific Adviser
NICE - National Institute for Health and Care, UK
Scientific Coordinator, Agenas HTA Projects
Agenas (Agency for Regional Health Services), Italy
Head of Department of Economic Evidence-based Health Care
Main Association of Austrian Social Insurance Institutions
Director of Research and Education, Professor in Medical Biophysics
Region Jämtland Härjedalen, Östersund, Sweden
Head of Clinical Engineering Service
Humanitas Research Hospital, Italy
Member
Impact HTA
Member
Joint Committee Vaccination & Immunisation (JCVI) London, UK
Prof. of Pharmacoeconomics
University of Groningen, The Netherlands
Chief of development and communications
Center of Healthcare Quality Assessment and Control, The Ministry of Health of the Russian Federation
Director, Market Access & Economic Policies
MedTech Europe, Belgium
Head of Market Access & Pricing Diabetes Care EMEA
BD, Switzerland
Vice President, Innovation Program Manager
Philips Research
Global Head Market Access, Roche, Switzerland
Board member, MedTech Europe
Vice President Market Access, Latin America
Medtronic, USA
Vice President, Global Reimbursement & Market Access
Second Sight Medical Products, USA
Senior Director, Market Access
Roche Tissue Diagnostics, USA
Global Director, Government Affairs & Public Policy
Terumo, Belgium
Senior Director, Head of Health Economics, Market Access & Policy Affairs Europe, Middle-East and Africa
Fresenius Medical Care, Germany
Global Director Scientific Communications | Medical Affairs
Medtronic, France
Vice President Managed Markets
Invitae, USA
Director Market Access and Health Economics, EMEA
Abbott Vascular, Belgium
Program Director
Medtech4Health, Sweden
Head of Global Market Access
Straub Medical, Switzerland
Senior International Health Policy Leader
F. Hoffmann-La Roche, Switzerland
Global Personalised Healthcare Access Leader
F. Hoffmann-La Roche AG, Switzerland
Vice President, Global Market Access
Inspire Medical Systems, USA
Europe Market Access and Pricing Lead PharmaEurope
GSK, UK
Director Payers & Health Economics
Coloplast, Germany
Global Pricing Manager
Philips Healthcare
Sr. Director Marketing & Academy Europe
Arjo, Europe
Sr. Manager Segment Marketing
BG Monitoring & Analytics and BG Therapeutic Care
Philips, Germany
Senior Manager Reimbursement & Health Economics
CytoSorbents Europe, Germany
Global Pricing Manager, SBU Oncology, Pharmaceuticals
Bayer, Germany
Managing Director
ValueConnected
Vice President
Boston Healthcare
Global healthcare systems are evolving daily. At a time of increased health economic reform, ageing populations and budget austerity, leaders in medical technology look to achieve optimal market access and commercialization of their products. As payers worldwide demand more value for money on the medical devices they fund, the importance of achieving patient access by demonstrating cost effectiveness and enhanced health outcomes is of the utmost importance. With payers in both developed and developing countries under extreme budgetary pressure, we will provide a platform for attendees to examine how health technologies are assessed, tough decisions are made and how we define “value”. This exclusive forum is the opportunity to meet and network with a broad spectrum of senior representatives who wish to encourage innovation whilst managing a limited budget.
Managing Director
ValueConnected
Director, Ludwig Boltzmann Institute for Health Technology Assessment (LBI-HTA), Austria
Member, EUnetHTA
Senior Scientific Adviser
NICE - National Institute for Health and Care, UK
Associate Director of Medicines Optimisation, DGS & Swale CCGs
NHS, UK
Head of Department of Economic Evidence-based Health Care
Main Association of Austrian Social Insurance Institutions
Programme Officer European Commission eHealth, Well-being and Ageing (DG Connect)
European Commission
Director, Ludwig Boltzmann Institute for Health Technology Assessment (LBI-HTA), Austria
Member, EUnetHTA
Senior Scientific Adviser
NICE - National Institute for Health and Care, UK
Director, Market Access & Economic Policies
MedTech Europe, Belgium
Global Director, Government Affairs & Public Policy
Terumo, Belgium
Senior Director, Head of Health Economics, Market Access & Policy Affairs Europe, Middle-East and Africa
Fresenius Medical Care, Germany
Director, Market Access & Economic Policies
MedTech Europe, Belgium
Head of Market Access & Pricing Diabetes Care EMEA
BD, Switzerland
Global Director, Government Affairs & Public Policy
Terumo, Belgium
Vice President, Innovation Program Manager
Philips Research
Vice President
Boston Healthcare
Programme Officer European Commission eHealth, Well-being and Ageing (DG Connect)
European Commission
Associate Director of Medicines Optimisation, DGS & Swale CCGs
NHS, UK
Head of Department of Economic Evidence-based Health Care
Main Association of Austrian Social Insurance Institutions
Head of Market Access & Pricing Diabetes Care EMEA
BD, Switzerland
Vice President, Innovation Program Manager
Philips Research
Medical device firms are increasingly under pressure from payers, HTA agencies, healthcare providers and other stakeholders to provide real evidence of their product’s benefit. Increasingly, especially when a technology is expensive, the CE Mark alone is no longer sufficient to gain market access. Robust health economic evidence demonstrating the clinical and economic value of a device is either becoming mandatory, or at least can be a source or competitive advantage to differentiate apparently similar products. Evidence can still be generated from scientific publications, but on top of this, sophisticated and expensive clinical trials and even real-world studies are now being designed and implemented. Getting the trial design right from the beginning is essential, so that the right research questions are being asked and robust methodologies are used to demonstrate improved health outcomes. Protocols must also be operationally feasible to ensure not just messy data is developed, but real evidence so that payers can gain insights into the value and make better reimbursement decisions. This stream will detail how clinical, real-world, economic and scientific publication data sources can be integrated to prepare a sophisticated value dossier to demonstrate value to payers and other key stakeholders.
Vice President
Boston Healthcare
Managing Director
ValueConnected
Scientific Coordinator, Agenas HTA Projects
Agenas (Agency for Regional Health Services), Italy
Head of Clinical Engineering Service
Humanitas Research Hospital, Italy
Senior Director, Head of Health Economics, Market Access & Policy Affairs Europe, Middle-East and Africa
Fresenius Medical Care, Germany
Global Director Scientific Communications | Medical Affairs
Medtronic, France
Vice President, Global Reimbursement & Market Access
Second Sight Medical Products, USA
Vice President, Global Market Access
Inspire Medical Systems, USA
Head of Global Market Access
Straub Medical, Switzerland
Global Head Market Access, Roche, Switzerland
Board member, MedTech Europe
Sr. Manager Segment Marketing
BG Monitoring & Analytics and BG Therapeutic Care
Philips, Germany
Scientific Coordinator, Agenas HTA Projects
Agenas (Agency for Regional Health Services), Italy
Vice President, Global Reimbursement & Market Access
Second Sight Medical Products, USA
Global Director Scientific Communications | Medical Affairs
Medtronic, France
Head of Global Market Access
Straub Medical, Switzerland
Vice President, Global Market Access
Inspire Medical Systems, USA
Chief of development and communications
Center of Healthcare Quality Assessment and Control, The Ministry of Health of the Russian Federation
Medical devices are coming under greater scrutiny by payers and hospital procurement directors than ever before. Manufacturers today are required to understand and quantify the cost savings for hospitals & payers based on the direct & indirect savings their products deliver. Changes to the European directives on public procurement are directly impacting the way medical device companies communicate and market their products via public procurement channels for high-value products. This one-day event will bring together procurement experts from European Policy-level, leading industry associations, hospitals (procurers) and the MedTech industry to join the conversation and to understand better the needs of their strategic partners. It will enable all participants the opportunity to benchmark procurement processes and tender approaches at a regional, local and hospital perspective. Medical device companies will understand in greater detail what their customers are looking for as drivers of value, and what is attractive for them to enhance their tender and public procurement strategy.
Head of Market Access & Pricing Diabetes Care EMEA
BD, Switzerland
Legal & Policy Officer
European Commission
Director of Research and Education, Professor in Medical Biophysics
Region Jämtland Härjedalen, Östersund, Sweden
Director, Market Access & Economic Policies
MedTech Europe, Belgium
Program Director
Medtech4Health, Sweden
Director Payers & Health Economics
Coloplast, Germany
Global Pricing Manager
Philips Healthcare
Most MedTech companies operate in a commoditized business landscape, if you sell products it will always be about price. In order to grow in a sustainable way MedTech companies need to transform from suppliers into partners. It’s all about in detail understanding how products are being used, what the processes look like, how is care and cure being financed and what is the customers strategy. Only by understanding these components, the willingness to adapt the total offering and organization and having a long term view in mind, MedTech companies are able to grow their business in a sustainable way.
Sr. Director Marketing & Academy Europe
Arjo, Europe
Legal & Policy Officer
European Commission
Director, Market Access & Economic Policies
MedTech Europe, Belgium
Program Director
Medtech4Health, Sweden
Director Payers & Health Economics
Coloplast, Germany
Sr. Director Marketing & Academy Europe
Arjo, Europe
As the product nature of personalised medicines and companion diagnostics becomes increasingly complex, so too is the market access process surrounding these essential tests and procedures. These diagnostics bring unique market access & procurement challenged through DRG coding, bundling and procurement for laboratory test service providers. As the cost of these tests increases, so too does the requirement to justify the value and ROI to all necessary stakeholders. For companion diagnostics, partnering and strategic alliances with pharma (if not already vertically integrated) provides a strong market access vector, but achieving this has been proven difficult with only a handful of successful examples to date. As payers, procurers, HMOs and purchasers demand more evidence to justify costs, the challenges surrounding market access have never been greater. This one-day stream will discuss the market access challenges affecting personalised medicine and companion diagnostics globally with case studies of successful launches and cautionary tales of those which were not, to provide benchmarking and learning opportunities for all participants.
Global Head Market Access, Roche, Switzerland
Board member, MedTech Europe
Senior International Health Policy Leader
F. Hoffmann-La Roche, Switzerland
Global Personalised Healthcare Access Leader
F. Hoffmann-La Roche AG, Switzerland
Vice President Managed Markets
Invitae, USA
Senior Director, Market Access
Roche Tissue Diagnostics, USA
Member
Joint Committee Vaccination & Immunisation (JCVI) London, UK
Prof. of Pharmacoeconomics
University of Groningen, The Netherlands
Europe Market Access and Pricing Lead PharmaEurope
GSK, UK
Global Pricing Manager, SBU Oncology, Pharmaceuticals
Bayer, Germany
Senior Director, Market Access
Roche Tissue Diagnostics, USA
Vice President Managed Markets
Invitae, USA
Senior International Health Policy Leader
F. Hoffmann-La Roche, Switzerland
Europe Market Access and Pricing Lead PharmaEurope
GSK, UK
Sr. Manager Segment Marketing
BG Monitoring & Analytics and BG Therapeutic Care
Philips, Germany
Global Pricing Manager, SBU Oncology, Pharmaceuticals
Bayer, Germany
Surgical device reimbursement & market access now requires more data and value justification than ever before. The good news is that with value adding benefits (minimally invasive procedures; less frequent implant replacement; faster recovery times and greater long-term health benefits), manufacturers have a real opportunity to show what their product can deliver in terms of cost effectiveness to HTAs & Payers. The requirement for existing products to defend their place in the market as well as new products to show true innovation is now a reality. With the data alone now telling the story, it provides large medical device manufacturers the ability to permanently solidify their place in the market and it gives smaller device companies the ability to break into this massive marketplace. This one-day stream will give best practice examples on value demonstration and market access approaches for surgical devices and implantables.
Director Market Access and Health Economics, EMEA
Abbott Vascular, Belgium
Managing Director
ValueConnected
Vice President Market Access, Latin America
Medtronic, USA
Head of Global Market Access
Straub Medical, Switzerland
Senior Manager Reimbursement & Health Economics
CytoSorbents Europe, Germany
Vice President Market Access, Latin America
Medtronic, USA
Head of Global Market Access
Straub Medical, Switzerland
Managing Director
ValueConnected
Senior Manager Reimbursement & Health Economics
CytoSorbents Europe, Germany
Before our panel of Subject Matter experts and practitioners, participants will prepare short briefs to demonstrate the value of several fictional case study products to a panel for approval.
As all MedTech market access industry practitioners know, you only get one chance to make a great first impression on payers and procurement decision makers, so this workshop will allow participants to practice their presentations in a safe environment. Assessors will look at: Content, Presentation skills, Style and Evidence Use in order to give constructive feedback.
Participants will be grouped into product specific areas which will enable them to tailor their learnings for their products, including:
- Diagnostic Imaging/Capital Equipment
- Surgical & implantable devices
- E-Health products/SaaMD
- Hospital Consumables (e.g. ostomy, outpatient context, disposables)
Participants will compose and deliver presentations to our panel of Payers/Purchasers to bring the learnings all together.
Associate Director of Medicines Optimisation, DGS & Swale CCGs
NHS, UK
Scientific Coordinator, Agenas HTA Projects
Agenas (Agency for Regional Health Services), Italy
Head of Clinical Engineering Service
Humanitas Research Hospital, Italy
Member
Impact HTA
Senior Director, Head of Health Economics, Market Access & Policy Affairs Europe, Middle-East and Africa
Fresenius Medical Care, Germany
Member
Joint Committee Vaccination & Immunisation (JCVI) London, UK
Prof. of Pharmacoeconomics
University of Groningen, The Netherlands
Participants will be given a fictional product to develop an argument for, to present to our panel of Payers, based on the product area best suited to their daily practice
Area 1: High Value Diagnostic & Capital Equipment
Area 2: Surgical & Implantable Devices
Area 3: Hospital Consumable/OTC Devices
Participants will be given a fictional product to develop an argument for, to present to our panel of Payers, based on the product area best suited to their daily practice
Area 1: High Value Diagnostic & Capital Equipment
Area 2: Surgical & Implantable Devices
Area 3: Hospital Consumable/OTC Devices
Device manufacturers & distributors:
Marketing, Market-access, Business Development, Country Managers, Health Economics, Pricing & Reimbursement, Government & Stakeholder Relations, Regulatory Affairs
Stakeholders:
Health Plans & Insurers, Payers, Health Technology Assessors, Hospitals, Health Ministry, Regulatory Agencies, Independent Health Economists, Academics, Physicians and Patient Groups
Solution providers & consultants:
CEOs, Business Development, Senior Consultants, Global and Regional Heads, Independent Academics, Health Economists
The MedTech Access Leaders Forum will also have the PharmAccess Leaders Forum co-located. That event is for senior directors of Market Access at pharma and biotech organisations and will have a specific focus on Specialty Pharma products, Innovative Market Access Agreements and Precision Medicine Market Access. It will also feature a Mock Payer Panel Workshop with Real Payers giving feedback to participants and an additional workshop on Managed Entry Agreements & Risk Sharing approaches. For more information click the banner below:
Programme Officer European Commission eHealth, Well-being and Ageing (DG Connect)
European Commission
Birgit Morlion is an engineer (PhD) with a mission to make digital health come true. Over the last 15 years she has been actively involved in eHealth research and facilitating the adoption of digital innovation in health care in Belgium. She was part of the start-up team of the Flemish digital research and innovation institute iMinds; helping to bridge the gap between research and exploitation of results. She also occupied strategic advisory roles for the Flemish and the Belgian Ministers of health in the domain of medical data-exchange and patient access to electronic medical records. In May 2017 she joined the eHealth, well-being and ageing unit of the European commission (DG Connect) where she works on the digital transformation of health and care in the Digital Single Market more specifically with a focus on mobile health (mHealth), integrated care and active and assisted living.
Legal & Policy Officer
European Commission
An holds a Belgian law degree issued by the University of Leuven as well as a master of laws issued by the Albert-Ludwig University of Freiburg im Breisgau (Germany). Prior to the Commission An has worked in the area of health law, first an assistant at the University of Leuven and thereafter in the private sector. Since more than twelve years, An has been working for the Commission dealing with different internal market issues. Since three years she works in the field of public procurement. In particular, she deals with Austrian and German complaints. She also is responsible for the policy work related to the application of public procurement rules in the health and waste management sector.
Director, Ludwig Boltzmann Institute for Health Technology Assessment (LBI-HTA), Austria
Member, EUnetHTA
Claudia Wild was born in 1960. Studies of communications & psychology at the University of Vienna and of political sciences at the Ohio University in Athens/Ohio/USA. Graduation at the University of Vienna: Doctor of Philosophy in 1985. 1985-1988 Research Associate on “media impact on cognitions” at the Institute for Communications and Political Science at the University of Nuernberg/Germany and other freelance media impact research projects. 1989-2006: Senior Researcher at the Institute of Technology Assessment at the Austrian Academy of Sciences and development in the research field Health Technology Assessment in Austria. Since April 2006 she is Director of the Ludwig Boltzmann Institute for HTA. In 2009 habilitation/postdoctoral lecture qualification in social medicine (Medical University Graz) on the topic of “resource allocation in health-care systems”. She is member of several national and international organizations, teaches HTA at universities and private colleges and is an active reviewer for several international journals in the field of HTA.
Associate Director of Medicines Optimisation, DGS & Swale CCGs
NHS, UK
Diar is the Associate Director of Medicines Optimisation at Dartford, Gravesham and Swanley and Swale CCGs. Diar takes the lead on the provision of medicines optimisation on all matters relating to medicines use, prescribing and the provision of pharmaceutical services to the CCGs. His interests have been focused on combatting inappropriate polypharmacy with the use of healthcare data analytics.
Diar also sits on the NICE technology appraisal committee, analysing HTA applications for the NHS.
Previously, he has worked as Medicine Optimisation Pharmacist at Medway CCG, a tutor at the Centre for Pharmacy Postgraduate Education (CPPE) based at the University of Manchester and a pharmacist clinical advisor in NHS 111.
Diar holds a Masters in Pharmacy and a Masters in Health Economics and Health Policy."
Senior Scientific Adviser
NICE - National Institute for Health and Care, UK
Chris currently works in the Scientific Advice team at NICE which provides advice helping companies to prepare for NICE evaluations and to support discussions with payers and commissioners to enable market access. He has also previously worked in the NICE medical technologies evaluation programme (MTEP) and the technology appraisals programme (TAP). Chris also has experience working in a healthcare consultancy where he worked on a variety of health technology assessment and market access projects. Chris has a Master’s degree in Biological Chemistry from the University of Sheffield, and completed a PhD in biological sciences from the University of Manchester.
Scientific Coordinator, Agenas HTA Projects
Agenas (Agency for Regional Health Services), Italy
Tom Jefferson is a physician, epidemiologist and researcher. Tom’s field of expertise is evidence synthesis applied to Cochrane and other systematic reviews and Health Technology Assessment. Tom is a Senior Associate Tutor at the University of Oxford, a researcher at the Nordic Cochrane Centre and the scientific coordinator for the production of HTA reports on non-pharmaceuticals for Agenas, the Italian National Agency for Regional Healthcare.
Director of Research and Education, Professor in Medical Biophysics
Region Jämtland Härjedalen, Östersund, Sweden
Göran Larsson has a Ph.D. in medical biophysics from Umea University. After his Ph.D. Göran joined University of Cambridge, UK for a three year Post.Doc period. In 2004 he returned to Umea University where he worked as a university teacher and researcher until 2012 when he moved to Östersund for his current position as Director of Research and Education in Region Jämtland Härjedalen. In 2014 he become Professor in medical biophysics. Göran Larsson is interested in eHealth/mHealth solutions and is responsible for innovation processes related to digitalization of healthcare in his organization.
Head of Clinical Engineering Service
Humanitas Research Hospital, Italy
Paolo joined Humanitas Research Hospital in July 2017. He graduated from University of Naples Federico II with a Bachelor’s degree in Biomedical Engineering. He completed his Master’s degree in Clinical Engineering at the same University and subsequently completed his second level Master’s degree in Health Economics at SDA Bocconi School of Management. Prior to joining Humanitas Research Hospital, Paolo worked for 3 years as Clinical Engineer and Operation Manager at PLV Fatebenefratelli private Group of Hospitals.
Member
Joint Committee Vaccination & Immunisation (JCVI) London, UK
Prof. of Pharmacoeconomics
University of Groningen, The Netherlands
Prof Maarten J Postma (29/01/1960) holds the chair in Pharmacoeconomics at the University of Groningen (Netherlands). Also, he holds a chair in Global Health Economics at the University Medical Center Groningen (UMCG) and is director of UMCG’s research institute SHARE. He did his MSc in econometrics and his PhD in health economics. He specifically leads a team of 50 PhD and post-doc researchers in health- and pharmacoeconomics, contributing to many international research networks and scientific communications. Research areas comprise cost-effectiveness methods, for example, in vaccinology, transfusion science and personalized medicine. He serves (served) on various committees advising the Dutch government on reimbursement of drugs and vaccines (CVZ and Health Council). Also, he is advisor to various health-economics consultancy companies and pharmaceutical companies worldwide, Ministries of Health in neighbouring countries, member of editorial boards of scientific journals, on advisory boards for pharmaceutical companies and consultant for WHO. He is a member of UK’s Joint Committee of Vaccination & Immunization and advisor to the All Wales Medicines Strategy Group (Grwp Strategaeth Meddyginiaethau Gymru Gyfam). He is specialized in the role of pharmacoeconomics/health economics in the reimbursement process. He has over 350 MEDLINE-publications, an H-factor of 43 and extensive teaching/lecturing experience (Groningen, Heidelberg, Utrecht, Bielefeld, Ankara, Indonesia and Vietnam).
Director, Market Access & Economic Policies
MedTech Europe, Belgium
Graduated in 1987 as Electro-Mechanical Engineer with specialty electronics at the Catholic University of Leuven, followed by a post-graduate year of Master of Business Administration. A first working experience in the field of Clinical Engineering at Intermedics, a US based pacemaker and implantable defibrillator company. Build out and directed the European Clinical Research Department. Holder of 5 patents in field of cardiac stimulation in health failure and co-author of 3 publication in this period. Joined in 1999 Medtronic to head the European Heart Failure clinical outcomes & research department ensuring the development of Clinical and Health Economic Outcome Evidence. In close cooperation with Clinical Community landmark trials were designed, conducted and published in the Int’l journals as New England Journal of Medicine, Circulation and others with a high impact factor. A contribution of to 8 publication of which 3 as co-author. This evidence based ensured : Cardiac Resynchronization therapy obtained a class I indication level of evidence A in clinical guidelines; Cardiac Resynchronization therapy obtained a positive HTA appraisals for the full population studied . In September 2008, took on the responsibility of Assistant Director Health Economics, EurMEA at Alcon in the field of Ophthalmology for both medicinal and medical devices ranging from treatments of bacterial conjunctivitis, dry eye and glaucoma to Implantable Ocular Lenses. Developed comprehensive Patient Report Outcomes instrument to support patient diagnosis and assessing the outcome value of dry eye treatment to patients. Supported and co-authored to an additional 8 publications. As of 1st May 2012, head of Market Access and Economic Policies for MEDTECH EUROPE to strive to balanced pro-innovation policies and to shift to a Value based Access model within EU frameworks. Initiatives in dialogue with procurers, payer, HTA member states representatives and other stakeholders are MEAT Value Based Procurement, Value of Diagnostic Information, Modern HTA Cooperation in Europe, new evidence and financing schemes to shift to access of medical technologies of value for patients, healthcare, society and our economy.
Head of Market Access & Pricing Diabetes Care EMEA
BD, Switzerland
Richard Charter is the Head of Market Access and Pricing for BD Medical EMEA, focusing on the Diabetes Care franchise. He is the co-chair of the ISPOR Special Interest Group on the Value Assessment of Medical Devices. He is also the founder of the SDA Bocconi ISPOR Chapter in Milano, Italy, one of Europe’s leading business schools, where he graduated from the health economics and policy specialized Master program. With nearly 15 years of experience in finance and healthcare, Richard is uniquely positioned to create patient access agreements to align all stakeholders in healthcare. Healthcare practitioners, regulators, payers and manufacturers all have an obligation to deliver higher quality of life and positive health outcomes to the patients we serve, and overcoming the challenges in alignment and crossing silos in healthcare is the current focus of his work. Richard was born in England, raised in Canada and is currently living in Basel, Switzerland.
Vice President, Innovation Program Manager
Philips Research
Hans Hofstraat is Innovation Program Manager at Philips Research, a position he has held since 2009. As Innovation Program Manager, Hans works with teams within Philips Research, and with colleagues in Business and Markets, on innovations in the area of Oncology, Neurology, and Universal Access to Care, combining deep clinical insights with the opportunities offered by digital healthcare. Together with partners within and beyond Philips, Hans is passionate about identifying major needs in the health-technology domain, and to address these by developing meaningful solutions underpinned by proven outcomes. His aim is always to achieve innovations that broaden access to appropriate care and improve quality of life for patients and healthcare professionals.
Hofstraat holds several positions in (inter)national advisory bodies. Amongst others, he is a member of the Dutch Sounding Board for Horizon 2020, contributing to work on Health, Demographic Change and Well-being. He is a member of the Steering Committee and co-initiator of the big data initiative of Top Sector Life Sciences & Health. He is also a member of the Management Team of the Institute for Diagnostic and Interventional Imaging (IDII), in which Philips participates together with UMC Utrecht, University Utrecht, and TU Eindhoven. He is a member of the Supervisory Board of the European Institute of Innovation & Technology (EIT) Health, and a member of the European Scientific Panel for Health.
Hans joined Philips Research from Akzo Nobel Central Research in 1998. He has also worked as a (part-time) Professor at the Institute of Molecular Chemistry of the University of Amsterdam, and at the Public Works Department of the Dutch Ministry of Transport and Public Works in The Hague. He graduated with a PhD in physical chemistry from the Free University Amsterdam (thesis awarded with the Royal Dutch Shell prize), and was a post-doc at the Eidgenössische Technische Hochschule, Zürich, Switzerland. He worked as a lecturer at the Free University, the Free University Medical Center, and the University College of Swaziland in Kwaluseni while completing his studies. Hans has authored about 200 publications with an h-index of 42 (Google Scholar) and holds 10 granted US patents.
https://www.linkedin.com/in/hofstraat/
Vice President Market Access, Latin America
Medtronic, USA
Creative, international and multi-cultural business, communications and public affairs executive, lawyer and entrepreneur with results-driven management experience in business development, corporate and public affairs, government relations, corporate social responsibility, crisis management, branding and positioning, stakeholder engagement, product and corporate marketing, across industries-- from healthcare to not-for profit. Specialties: Strategic corporate communications, corporate affairs, government relations, crisis and issues management, perception management, employee and change management communications, media relations, marketing communications, labor relations, industry engagement, corporate responsibility, compliance communications, issues advocacy, multicultural communications.
Currently working as Vice President Market Access, Latin America at Medtronic. Previously worked as Vice President of Public Affairs and Director Communications Latin America Region at Baxter, and had several managing positions at Burson-Marsteller in past.
Senior Director, Market Access
Roche Tissue Diagnostics, USA
Elizabeth received her undergraduate degrees at State University of New York and Master’s of Business at Wake Forest University – Babcock school of Business. She is currently Head of Global Market Access, Roche Tissue Diagnostics in Tucson, Arizona. She provides leadership oversight of Market Access projects, strategic health economics and pricing, reimbursement support for Roche affiliates concentrating on high medical value assays. She also oversees access management of External Quality Assessment program participation, and relevant guidelines and standards. Prior to her current role she has held other key positions within RTD that included launch optimization and commercialization of new FDA approved products.
Elizabeth has authored numerous publications and is frequent invited speaker at state, regional, national and international congresses. She is a voting member and committee representative with the Clinical Laboratory Standards Institute (CLSI) and member of the ISO/TC212 Clinical Laboratory Testing and in vitro Test Systems, US Technical Advisory Group, Advisor Histotechnology Committee, College of American Pathologists (CAP), board member of the Arizona Bioindustry Association and President of the Anatomic Pathology Patient Interest Association (APPIA).
Global Director, Government Affairs & Public Policy
Terumo, Belgium
Nigel has global responsibility for Government Affairs and Public Policy for Terumo BCT. He has a wide experience in the Medical Technology field and has worked for a number of multinational companies in a variety of business functions. These companies include Becton Dickinson and C.R. Bard. During his time in Becton Dickinson he was involved in the development of new techniques used in regional anaesthesia, particularly in the creating a market for Combined Spinal and Epidural Anaesthesia. In C.R. Bard he developed a new business model in Europe used to treat prostate cancer with brachytherapy. He has also been involved in several acquisitions and integration projects.
He is Chairperson of the Public Affairs Group, representing Industry at the European Trade Association (MedTech Europe) a board member of MedPharmPlast, Chairperson of the regulatory committee for MedPharmPlast and a board member of the UK / Japan 21st Century Group. This group's primary goal is to serve as a catalyst for increasing the level of mutual understanding and awareness of the political, economic, and social environments in each country. Following each of the group's annual meetings, a summary report and recommendations are submitted to the prime ministers of both countries.
A British national, Nigel has spent the last 27 years working outside his home country in France, German and now Belgium. He studied Human Biology at Loughborough University in England and attended an Executive Business Program at Harvard University in Boston, USA.
Global Director Scientific Communications | Medical Affairs
Medtronic, France
Patrice is a medical device industry expert with 25 years of experience in Clinical and Medical Affairs. He holds a Masters Degree in Pharmacology and a Masters Degree in Business Administration for Pharmaceutical and Biomedical Companies. After he joined Sofradim/Medtronic in 1998, he took the lead and established the clinical research department. Since 2012, he is the Leader of the Scientific Communication for Abdominal and Robotic Surgery. Prior to joining Medtronic, he spent almost 5 years as a clinical research manager at Biomatech, a consulting and testing company focused on medical devices. In addition, Patrice was an expert in numerous standards including ISO 14155, Medtech, and was a member of several task forces.
Program Director
Medtech4Health, Sweden
Mr Gårdebäck program director for the Swedish National Strategic Innovation program Medtech4Health which focus on financing of innovative projects and strategic collaborations, nationally and internationally within the medtech area. By acting as catalyst, Medtech4Health seek to encourage the increased implementation of medical technical solutions in healthcare, make healthcare more effective, and strengthen the Swedish medtech industry. This is done through awarding funding to different projects, through strategic investments, and by lobbying at different levels both inside and outside Sweden. The program is governemnet founded through the Swedish Innovation Agency VINNOVA and have a financing budget around 6 Million Euro / year.
Mr Gårdebäck has more than 25 years of experience in global international medtech companies like Siemens, Elekta, GE Medical systems and Medtronic. The last two Mr Gårdebäck held the position as CEO for the business in Sweden. He is also board member in several companies and has a technical degree as Master of Science in Physics from KTH, the Royal Institute of Technology. In addition to general management positions Mr Gårdebäck have experience working in R&D departments as well as project management and marketing & sales positions including tendering and healthpolicy related activities.
Head of Global Market Access
Straub Medical, Switzerland
Katarzyna Kolasa has more than 18 years of working experience in the healthcare sector, with 12 years with the pharmaceutical and medical devices industry and six with the public payer. In the past, she worked at both global and regional HEOR functions at AstraZeneca and BiogenIdec being based in Sweden and Switzerland respectively. At Bristol Myers Squibb and Lunbeck she was leading Market Access teams in CEE and Nordic Region. Her practical skills in the field of health economics were developed during six years employment contract at the Kalmar County Council in Sweden. Since 2015, she has been working with pricing &reimbursement challenges in the field of medical devices. Currently being Global Market Access Principal Consultant for Straub Medical. Before that, Katarzyna was a Senior HEOR Director at GE Healthcare.
She holds a PhD degree in health economics and is an author of the number of publications in the field of health technology assessment and pharmacoeconomics. Katarzyna Kolasa reviews manuscripts for Health Policy, Value in Health, Expert Review of Pharmacoeconomics & Outcomes Research, International Journal for Equity in Health and International Journal of Technology Assessment in Health Care.
Her extensive knowledge in the field of health economics was acquired at University of York, University of Lund, and University of Bergen as well as during International Doctoral Courses in Health Economics and Policy organized by the Swiss School of Public Health.
Katarzyna Kolasa is DIA tutor for HTA courses. In addition to her role as a University teacher, she lead Equity study (InterQuality project) organized by Warsaw Medical University, funded under the European Union's Seventh Framework Programme. She worked for the World Bank regarding the hospital management project in Poland as well.
Vice President, Global Market Access
Inspire Medical Systems, USA
In 2017, Kathy joined Inspire Medical Systems, a manufacturer of an implantable hypoglossal nerve stimulation device for treatment of obstructive sleep apnea, to lead the Reimbursement and Market Access function.
She has over 25 years of Medical Device industry experience and has led reimbursement teams both in Europe and the US. Prior to joining Inspire, Kathy lead US reimbursement and pricing teams for Boston Scientific, St. Jude Medical, and Medtronic. She lived in the Netherlands for several years, leading KCI Medical’s European reimbursement function.
Kathy holds a Bachelor of Science degree in Mechanical-Industrial Engineering from the University of Illinois, Urbana-Champaign, and an MBA from the University of Minnesota, Carlson School of Business in Minneapolis.
Global Pricing Manager
Philips Healthcare
After finishing his European Finance and Accounting studies in Bremen, Germany (Dipl.-Betriebswirt) and Leeds; England (BA (Hons)) plus obtaining an MBA in Edinburgh (Scotland), Tobias Happel worked for almost 2 years as a consultant for financial Application at Oracle. For the last 17 years he was in different finance and pricing roles at Philips Medical in Böblingen (Germany) with growing responsibilities ending up in a global pricing responsibility in the Value Segment Solutions Equipment and MR Patient Care. In 2014 he was accredited as Certified Pricing Manager from the European Pricing Platform. Besides that, for the last 18 months he also led a value based pricing project in the MR Patient Care environment and is adapting some key learnings to other strategic value based pricing projects.
Sr. Director Marketing & Academy Europe
Arjo, Europe
Jan joined Arjo in January 2011 as Sales and Marketing Director for Arjo Netherlands. In 2015 Jan was appointed Country Manager Netherlands and in 2016 Managing Director BENELUX. In this position Jan grew the business and strengthened customer intimacy by the development of new business models like Pay per Patient, a customer web portal, track and trace solutions and consultative selling based on solutions. Jan holds a Commercial economics degree from the University of applied science ‘s-Hertogenbosch, Netherlands and is a Registered Marketer certified by the European Marketing Certification Foundation.
Sr. Manager Segment Marketing
BG Monitoring & Analytics and BG Therapeutic Care
Philips, Germany
Anne is currently working as a Hospital Economics Senior Segment Manager at Royal Philips in Germany. Her focus is to bring the voice of the economic stakeholders of the hospital in the solutions development, marketing and selling of the Monitoring & Analytics and Therapeutic Care businesses. She has been working at Philips for 6 years mostly in the marketing intelligence area and prior to that for other companies including Hewlett-Packard as a financial analyst at the start of her career. She holds a French Bachelor degree in Marketing and a Master in Business Administration with a major in finance from Cornell University.
Senior Manager Reimbursement & Health Economics
CytoSorbents Europe, Germany
Being a marketing expert with over a decade of international experience in the medical device industry, Franziska Preissing has been able to gather extensive experience, particularly in the field of introducing innovative products and therapies into intensive care and cardiac surgery. In the position of International Marketing Director of several medical device companies, as well working as a consultant, she has, over the years, acquired profound knowledge on reimbursement strategies and health economics, with a focus on how to proceed as a small and medium sized enterprise. Today Franziska Preissing is responsible for global reimbursement strategies and health economics at CytoSorbents Europe, who launched the CytoSorb adsorber, an extracorporeal therapy that enables innovative adsorption in SIRS (systemic inflammatory response syndrome) and sepsis patients.
Managing Director
ValueConnected
Ernesto is the Founder and Managing Director of ValueConnected. He has over 16 years of experience leading healthcare strategies to drive access and expansion for new products, developing value propositions for both public and private stakeholders and assessing global market opportunities. He has worked for both government agencies and global healthcare companies in roles ranging from strategic marketing and new product development to health economics and reimbursement. Ernesto has led several Market Access projects across Europe, US, Middle East and Latin America. Ernesto holds an MBA from the University of Texas at Austin and is fluent in English, Spanish and Portuguese.
Vice President
Boston Healthcare
Mr. Wenthold has 15 years of experience providing consulting services to the biopharmaceutical, medical device and diagnostic companies on commercialization and market access strategy. Mr. Wenthold’s particular focus is global pricing, reimbursement, and market access for innovative medical technologies. He has substantial experience in global markets and managed Boston Healthcare Associates European HQ office in Berlin from 2013-2014. Mr Wenthold has been responsible for international operations since 2009. Mr Wenthold brings an in-depth understanding of global payers and health systems and a rigorous research methodology to properly assess investment opportunities and risks. He has experience supporting several due diligence transactions, embedding pricing and reimbursement risk, and building additional evidence investment and infrastructure development into go/ no-go and valuation decisions. He advises start-up and early stage companies as well as large multinationals and has experience across disease types, settings of care and global markets.
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